Privacy policy regarding the use of the website and cookies


This policy explains how the company collects and processes personal data from the Internet.

BROWNING INTERNATIONAL S.A. understands the importance of customer privacy and personal data protection. The policy herein describes how we handle and process the personal data that we collect.

1. Scope:

This website is managed by BROWNING INTERNATIONAL S.A. It is important for us that we create and maintain an environment in which our customers can be confident that data held about them will not be misused.

We comply with the applicable legislation on personal data protection, e.g. the General Data Protection Regulation 2016/679 and national personal data protection laws. This legislation relates to the protection of your personal data and grants you rights with regard to this data.

The policy herein seeks not only to explain which personal data we collect and how it will be used as you browse our website ; it also aims to provide reassurance that it will be processed properly.

2. Personal data that is collected

You are not required to provide us with personal data in order to be able to use the majority of our website.

For the purposes mentioned below, BROWNING INTERNATIONAL S.A. may collect and process the following categories of personal data about you:
• First name, surname;
• Contact details (e-mail);
• Additional information (gun serial number, date of purchase).

You may also decide to provide additional/optional information when filling in forms on our website or when we enter into correspondence with you (by telephone, e-mail or at trade fairs or shows).

Furthermore, we may also collect and process information gained through our websites or devices that you use. Examples include:
• Location data (location information collected from social media networks or your device’s IP addresses; GPS signals sent from a mobile device).
• Data collected by cookies, web beacons or over the Internet. This data will be collected automatically. We may also collect data about which of our website pages you visit, your IP addresses, the type of browser you are using, time you spend browsing, operating system. This data is aggregated and not used to identify you. For more information about our procedures, please read the articles on the use of cookies.
• o Data we obtain from other websites, e.g. if you ask us to connect with your Facebook account.
• […].

BROWNING INTERNATIONAL S.A. may, in addition, collect publicly available information in order to verify information that we have collected and to manage and expand our business.

3. Why we collect information?

BROWNING INTERNATIONAL S.A. collects the aforementioned information in order to ascertain your requirements and provide you with a better service. More specifically, we collect your data for the following purposes:
• Your personal data will be used to answer your (online) enquiries about our products and services, send you information about our products and follow up online offers;
• Provide you with the products and services you order;
• Confirm your identity and financial data for the payment of our products and services;
• Improve our products and services;
• Pursue complaints about our products and services or website;
• Comply with legal, regulatory and conformance obligations and requirements;
• Analyse and monitor accounts to prevent, investigate fraud, acts of terrorism, misrepresentation, security incidents or criminal activity and/or to notify the competent authorities thereof;
• Send regular e-mails promoting our products and services, or with special offers or other information that we think may be of interest to you;
• Contact you from time to time by e-mail or telephone to conduct market studies;
• Process your personal data for such specific purposes as indicated on special forms published on our website, in our written correspondences or by e-mail;
• […].

4. How your data is used and shared?

BROWNING INTERNATIONAL S.A. may share your personal data with:
• Companies that are part of our group and/or our affiliated companies; or
• Any third parties with which you have asked us to share your personal data – e.g. Facebook or any other social media site if you have asked us to connect with your account.

We may also share your personal data, based on our legitimate interest, to third-party suppliers who help us to provide our products and services. Examples include Internet server hosting, data analysis, and marketing support and customer service. These companies will only have access to your personal data when strictly necessary to accomplish their tasks. They are prohibited from using the data for any other purpose.

Your personal data will not be sold or rented to third parties.

We may disclose your personal data for the purpose of implementing our policies, in compliance with our legal obligations or in the interests of security, in the public interest or pursuant to the law in any country where our entities or affiliates are located. We may, for example, reply to a request from a law enforcement agency, a regulatory body or a government authority. We may also disclose data for current or potential disputes or to protect our property, safety, personnel and other rights or interests.

Should BROWNING INTERNATIONAL S.A. be sold or merge with another company, your data will be disclosed to the advisor of any prospective purchaser and will be transferred to the company’s new owners. In such an event, we will implement adequate safeguards to ensure the integrity and confidential nature of your personal data. However, use of your personal information shall remain subject to the application of the Policy herein.

5. Transfer of your personal data


We may transfer your personal data to suppliers in third countries (outside the European Economic Area (EEA)), i.e. to companies that distribute our products in countries on the following list: This transfer of data outside the EEA is legitimate where the recipient of the data is located in a country that provides an adequate level of protection confirmed by an adequacy decision of the European Commission. Some of these countries might not operate under equivalent legislation that safeguards the use of your personal data. In such a case, we have assessed the possibility of applying EU-equivalent safeguards, e.g. through the signing of standard contractual clauses. In these particular instances, we will seek your prior consent before transferring your data outside the EEA. For further information about the transfer of information, follow the procedure set out in the Article on “Rights of data subjects”.

6. How we use cookies?

Some features of this website are designed to improve your online experience when visiting our site, and will only work with the use of cookies. We also use cookies to collect information about your browsing preferences. Cookies are text files containing small amounts of information. They are sent by a web server to a browser, allowing the server to allocate a unique identifier to the browser, on each page. They are stored on your computer, tablet or telephone when you visit a website.

Cookies may contain identifiable information. Cookies enable us to gather information about how our websites are used. This information may be analysed for us by third parties.

a. We use the following types of cookies on our website:

Strictly necessary cookies
These cookies are essential for you to browse the website and use its features. Without them, services that you have requested cannot be provided, e.g. remembering your sign-in data or items in your basket.

Performances cookies
These cookies collect anonymous information about how visitors use our website. We use Google Analytics and Facebook cookies, for example, which help us to understand how our clients find, browse and use our site. They also highlight areas for improvement, such as the browsing and purchasing experience and our marketing campaigns. The data stored by these cookies contains no data that can be used to identify you personally.

Preference cookies
These cookies remember your choices, e.g. from which country you are browsing our site, which language you are using, and search settings such as product size, colour or range. They can then be used to provide you with an experience that is better tailored to your selections and to personalise your visit to make it more enjoyable. The information collected by these cookies can be anonymised and cannot track your browsing activities on different websites.

Targeting or advertising cookies
These cookies monitor your browsing habits to deliver advertising that is more relevant to your interests. They are also used to limit the number of times you see an ad and to gauge the effectiveness of advertising campaigns. These cookies are usually placed by third-party advertising networks. They remember the websites you visit. That information is shared with other parties such as advertisers. We, for example, may use third parties such as Google, Facebook or Instagram to provide you with more personalised advertisements when you browse other websites.

Social media cookies
These cookies allow you to share your activities on the website on social media such as Facebook and Twitter. They are not under our control. To find out more about how they work, please refer to the privacy policy of the relevant social network.

Google Analytics
We also use third-party services such as Google Analytics to gather information about visitors to our websites. This information is aggregated in order to determine the number of visits, average time spent on a page, pages viewed, etc. We use this information to measure site usage, as well as to improve site content and value. For further information on how Google processes your data, click on To disable Google Analytics in your browser, follow the steps in

b. Deleting cookies and further information about cookies

Some cookies (session cookies) are deleted when you close your browser. Others (persistent or tracking cookies) remain on your device until they expire or you clear them from your cache. They allow us to remember certain things about visitors for more than one browsing session.

To delete cookies that have already been stored on your computer, refer to your browser’s help menu, which will contain information on how to find the file or folder where cookies are stored. The help option on most browser toolbars also contains instructions to block new cookies, to have your browser notify you when a new cookie is installed or to disable cookies altogether. Remember that some personalised services may not be available if you disable all cookies.

Bear in mind that you may not be able to access certain areas or features of our site if you delete our cookies or block future cookies.

For more information about cookies, please visit : or which contain more detailed information about behaviour-based advertising and online privacy.

c. Web beacons

Some of our pages may contain digital images known as web beacons (also called clear GIFs) to count how many users have visited these pages. Web beacons only collect limited information including a cookie number, the time and date that the page was visited and a description of the page containing the beacon. Our sites may also contain web beacons placed there by third-party advertisers. They do not include any personally identifiable information and are used solely to monitor the effectiveness of particular campaigns.

7. Rights of data subjects

You have the right to view the information held about you and to receive a copy of the information we hold. If your personal data has changed, you may ask us to rectify, complete or delete the outdated, incorrect or incomplete data held by us about you. In addition, you have the right to have the processing of your personal data restricted or to object to it being processed. You also have the right to receive the personal data about you, that you have provided to a controller, in a structured, commonly used and machine-readable format and you have the right to transfer this data to another controller.

If you agreed to receive sales e-mails, newsletters, etc, from us when you registered on our website, you may opt out if you change your mind.

We may ask you to provide proof of your identity to make sure that you are legitimately entitled to submit a request and to ensure that we are replying to the person who is legitimately entitled to send us one of the aforementioned requests and to receive the information.

Please note that under certain circumstances provided by law, we may refuse access to your information or decline your request where current data-protection legislation allows.

For more detailed information about how your personal data is processed or to exercise your rights, please contact us by e-mail at

You have the right to file a complaint to the competent (data protection) supervisory authority.

8. Security

BROWNING INTERNATIONAL S.A. undertakes to do everything in its power to ensure that your data is secure. We have implemented reasonable technical and organisational measures to safeguard your personal data from accidental or unlawful destruction, loss, alteration, the unauthorised disclosure of or access to personal data transmitted, stored or otherwise processed. However, you should bear in mind that the Internet is an open system and that we cannot guarantee that an unauthorised third party will never find a way around these measures or use your personal data for inappropriate purposes.

This website may contain links to third-party sites. BROWNING INTERNATIONAL S.A. is not responsible for the content of such sites or for their privacy standards and practices. We advise you to read the relevant privacy standards of these third-parties and of their websites before accepting their cookies and to visit their site to ensure that your personal data will be adequately safeguarded.

9. Amendments to this policy

BROWNING INTERNATIONAL S.A. may where necessary alter and update the policy herein to ensure that it reflects how we currently process your personal data. We will publish an updated version of this policy on the same web page and it will take effect when published. You should visit this web page at regular intervals to ensure you are aware at all times of the information we collect and process, of how your data is used, of the circumstances and cases in which we share the data with third parties.